Arino.bio is an intuitive, secure, and dynamic platform for managing bio pages, shortened links, and QR codes. One of the valuable customizations available when shortening a link is the Parameter Builder. This feature allows you to enhance your links with custom parameters for better tracking and analytics.

What is a Parameter Builder?

A Parameter Builder is a tool that allows you to append specific parameters to your URLs, which can be used for tracking purposes. These parameters often include UTM (Urchin Tracking Module) parameters, which help you identify the source, medium, and campaign name associated with traffic coming to your link.

How to Use the Parameter Builder

Navigate to the Customizations Section: After entering your long URL and selecting link shortening options, locate the Parameter Builder customization.

Add Custom Parameters:

• Choose a Parameter Name: Enter the name for your parameter (e.g., utm_source, utm_medium, utm_campaign).
• Assign a Value: Specify the value for each parameter (e.g., newsletter, email, spring_sale).

Redirection: These parameters will be appended to your shortened link during redirection. This means that when users click on your shortened link, the parameters will be passed along, allowing you to track where your traffic is coming from and how effective your campaigns are.

Benefits of Using the Parameter Builder

Enhanced Tracking: By adding custom parameters, you can gather detailed insights into user behavior and the performance of your marketing campaigns.

Data-Driven Decisions: Analyzing the data from your parameters helps you make informed decisions about your marketing strategies and optimize future campaigns.

Improved Campaign Management: Easily manage and track different campaigns by using unique parameters, making it easier to identify which efforts are driving traffic and conversions.