Arino.bio is an intuitive, secure, and dynamic platform for managing bio pages, shortened links, and QR codes. One of the advanced customizations available when shortening a link is A/B Testing & Rotator. This feature is essential for digital marketing as it allows you to test and optimize your links for better performance.

What is A/B Testing & Rotator?

A/B Testing (also known as split testing) is a method used in digital marketing to compare two or more versions of a webpage, link, or content to determine which one performs better. In the context of Arino.bio, the A/B Testing & Rotator feature enables you to rotate multiple links and direct traffic to each one based on predefined criteria.

How It Works

Link Rotation: With this feature, you can set up multiple links that users can be directed to. This is particularly useful for testing different landing pages, promotional offers, or content variations.

Traffic Distribution: If you do not assign a specific percentage to each link, or if the percentages total 100%, traffic will be evenly distributed among all active links. For example, if you have three links and do not set percentages, each link will receive approximately one-third of the traffic.

Default Link Inclusion: The default link will automatically be included in the rotation. It’s important to note that the rotator feature will not function if you assign another targeting condition that conflicts with the rotation.

Benefits of A/B Testing & Rotator

Optimized Performance: By testing different links, you can identify which content resonates best with your audience, leading to improved engagement and conversions.

Data-Driven Decisions: The insights gained from A/B Testing allow you to make informed decisions about your marketing strategies based on actual user behavior.

Flexibility in Marketing Campaigns: Easily rotate links to test various promotions, messages, or designs without needing to create separate URLs.